John brings an unrivalled track record in health, security, business development and entrepreneurial expertise. In 2003, John established his first company, Emergency Response Services Limited. This became the largest private emergency ambulance service in the UK, contracted to the NHS. He led the company as Managing Director, from its inception, through its transition to becoming a leading Independent Ambulance Service through to its sale to a multi-national Nasdaq listed company.

An experienced UK Registered Paramedic and Close Protection Officer, John has significant experience conducting emergency and risk management consultancy, surveys and operational support in remote and hostile environments such as Afghanistan, Iraq, Sudan, Algeria and Libya. He has advised and provided consultancy to several organisations looking to implement crisis management strategies. John sat on the council of The College of Paramedics for 3 years as the spokesman for the independent sector.